广东省武术文化创意产业发展现状及策略研究  

Study in Current Situation and Prospects of Martial Arts Cultural and Creative Industries in Guangdong Province

作　　者：方永文[1] 

机构地区：[1]广东工程职业技术学院公共课教学部,广东广州510520

出　　处：《四川体育科学》2015年第2期21-23,共3页Sichuan Sports Science

摘　　要：在依据体育产业、经济学、体育营销学、传播学等学科的理论及研究成果的基础上,运用文献资料法、逻辑分析法,对广东省武术文化创意产业的发展现状和优劣条件进行详尽地分析。结合广东省的经济环境和相关产业的完整程度,提出适合本区域特色的产业发展策略和目标,实现广东省武术文化创意产业的更高、更快、更强的均衡可持续发展。Based on the theoretical basis of sports industry, economics, sports-marketing, communication studies, interdisciplinary research, and this paper applied literature, logical analysis to do certain research and outlook. for the development of the current situation and future prospects of the martial arts cultural and creative industries in Guangdong Province, and combination of the full extent of the economic environment and related industries in Guangdong Province, and to propose suitable for the characteristics of the region＇s industrial development objectives, martial arts cultural and creative industries in Guangdong Province, the higher, faster, more balanced and sustainable development.

关 键 词：广东省 武术文化 创意产业 现状 

分 类 号：G80-052[文化科学—运动人体科学]