网络传播时代下的印度社会性媒体发展现状分析  

An Analysis about recent development of social media in India in Internet Age

作　　者：薛媛[1] 

机构地区：[1]中国国际广播电台南亚地区传播中心,北京100040

出　　处：《西安文理学院学报（社会科学版）》2015年第2期53-55,109,共4页Journal of Xi’an University(Social Sciences Edition)

摘　　要：印度已经成为信息产业和软件服务大国,传统媒体逐渐走向网络和网络化,将自身的一部分改造为社会性媒体。印度政府和民间越来越重视社会性媒体的作用,并试图使其传播效果最大化。无论是印度本土社会性媒体平台还是跨国社会性媒体,在社会性媒体行业取胜不仅需要技术支撑,还要了解当地的不同文化和社交习惯,以人为本,因地制宜,因时制宜。The previous prime minister A. B. VajPayee announced to the whole world and India that IT is the tomor-row of India. Due to this situation, traditional media becomes networking gradually and make part of themselves so-cial media. As the spokesman of the Ministry of Foreign Affairs said, “Social media has became a subsidiary for traditional tools website, which can expand our spread stretch through the linkages published on these social media.” Social media has arouse more and more attention of government and the public and they try to maximum the result of it. In Internet information age, not only the India local social media, and international social media, who would like to score success in industry should depend on both technology support and knowledge about different culture and communication custom in local, accounting on human-oriented principle and adjusting action based on local situation and time.

关 键 词：网络传播时代 印度 社会性媒体 全球性与本土性 

分 类 号：G135.13[文化科学]