食品安全不同规制手段的有效性研究:基于消费者理性水平的视角  

Effectiveness of Different Food Safety Regulation Means:Based on the Rational Level of Consumers

作　　者：浦徐进 吴亚 范旺达 

机构地区：[1]江南大学商学院,江苏无锡214122 [2]江苏食品安全研究基地,江苏无锡214122

出　　处：《江南大学学报（人文社会科学版）》2015年第2期108-112,共5页Journal of Jiangnan University：Humanities & Social Sciences Edition

基　　金：江苏省哲学社会科学研究基地项目一般课题"江苏食品产业链的组织与食品安全研究"(10JD024)

摘　　要：本文基于消费者理性水平的视角,通过对比不同规制手段情形下的消费者总效用,发现在信息不对称的现实环境下,精明消费者比例较低,而当质量认证的成本较高时,采取最低质量标准规制情形下的社会福利最大,但消费者总效用却不是最大;当认证成本较低时,不论精明消费者比例的大小,采取食品质量认证的市场情形下社会福利一定是最大,而且消费者总效用也是最大。Based on the perspective of rational level of consumers,by comparing the consumer total utility of different regulation means,we find that in the environment of asymmetric information,social welfare is maximum in minimum quality standards regulation when the proportion of Savvy consumers is high and the costs of quality certification is low,but the consumer total utility is not maximum;When the cost of quality certification is low,Whether the proportion of savvy consumers is high or low,social welfare and Consumer utility is maximum in food quality certification regulation.

关 键 词：食品安全 理性水平 质量认证 

分 类 号：F262[经济管理—国民经济]