新媒介与传统媒介融合实现价值主义思想优化传播策略探讨  

Discussion on the Integration of New Media and Traditional Media for the Achievement of Value Ideology Optimization

作　　者：张媛媛[1] 李春云 牛亚凡[3] 

机构地区：[1]云南农业大学图书馆,云南昆明650201 [2]昆明实验中学,云南昆明650031 [3]云南师范大学传媒学院,云南昆明650500

出　　处：《云南开放大学学报》2015年第1期71-74,共4页Journal of Yunnan Open University

基　　金：云南省教育厅科学研究基金项目"价值主义教育思想研究"(JZ13D02)

摘　　要：当下,传统媒介成为价值主义教育思想的传播主要途径,从学生的实际学习效果来看,传统媒介所起到的作用有一定的局限,在新媒体时代到来的今天,无论教学方法还是学习手段都在不断更新,新媒介融入到价值主义教育思想的传播过程中是必然的趋势,新媒介和传统媒介配合使用将会给价值主义教育思想传播带来全新的局面。At present, traditional media has become major means to spread value ideology. From the perspective of actual learning results of students, the traditional media has some limitation. From the perspective of the new media era, teaching and learning methods are constantly updated and the melting of new media into the process of spreading value ideology is an inevitable trend. The combination of the new media and the traditional media will bring a new prospect to the communication of value ideology. The author puts forward some communication strategies of the new and traditional media to solve the problems in the communication of the value ideology.

关 键 词：新媒介 传统媒介 媒介融合 价值主义思想 传播策略 

分 类 号：G641[文化科学—高等教育学]