德国科隆市立图书馆的营销经验--听哈娜罗勒·佛格特博士报告有感  

Marketing Experience of Cologne Public Library in Germany:Reflection on Dr. Hannelore Vogt's Report

作　　者：蔡金燕[1] 

机构地区：[1]广东培正学院图书馆馆员,广东广州511830

出　　处：《新世纪图书馆》2015年第2期62-65,共4页New Century Library

摘　　要：科隆市立公共图书馆很重视图书馆营销,它奉承"以顾客为主导——内外兼顾"的营销理念,从读者的需求和感受规划图书馆空间与设备。该馆坚持服务内容创新,引导读者学习创新,并为不同的读者群体定制个性化服务。对于图书馆的工作人员它采用内部营销策略,让他们当图书馆的主人,为他们提供学习和培训的机会,提供职业发展规划。Cologne Public Library takes marketing seriously. It complies with the notion ＂Customers oriented-Both inside and outside＂, plans the library space and equipment according to the readers＇ needs and feeling. It also insists on the innovation of the service contents, guiding the readers to study the innovation, customizing the personalized service for the different readers groups.. Besides, Cologne Public Library takes marketing measures on the library staff, by making them to be the host, providing them learning and training opportunities and occupation development blueprint too.

关 键 词：图书馆营销 以顾客为主导 个性化服务 职业发展 

分 类 号：G259.516[文化科学—图书馆学]