基于符号视角的旅游产品形象研究  

A Study of Tourism Product Image from the Perspective of Symbol

作　　者：尹郑刚[1] 

机构地区：[1]郑州师范学院地理与旅游学院,郑州450044

出　　处：《天津商业大学学报》2015年第2期39-42,共4页Journal of Tianjin University of Commerce

摘　　要：符号是具有一定表现形式,用来传达特定意义、信息的某种客观事物,由能指和所指部分构成。旅游及其产品形象塑造中也大量存在符号现象。在符号的引发下,人们的旅游动机可分为身份体现、自我实现、心理补偿和追随崇拜四种类型。鉴于符号的重要作用,在旅游产品形象设计中,要突出符号的"标志功能",并对旅游产品进行符号化策划及加强符号的宣导性。Symbol is an objective thing with a certain form, which conveys special meaning and message. It comprises two aspects： the signifier and the signified. There exist many symbolic phenomena in tourism and related product design. Aroused by symbol, the tourists＇ motive falls into four types： embodiment of identity, self-fulfillment, psychological compensation, and follow and worship. In view of the importance of the symbol, we should do some symbolic planning on tourism product and strengthen the publicity of symbol to highlight the symbolic function.

关 键 词：符号 旅游符号 符号化 旅游产品形象 

分 类 号：F590[经济管理—旅游管理]