日本农协的销售服务与启示  

The Selling Service of Japan Agricultural Cooperatives and Its Implication

作　　者：刘启明[1] 

机构地区：[1]中国农业大学人文与发展学院,北京市100083

出　　处：《中国流通经济》2015年第4期97-102,共6页China Business and Market

摘　　要：作为日本农协销售服务核心的共同销售机制实现了农产品销售的市场优势,这对保护小规模生产者利益、形成产地品牌发挥了积极作用。日本农协在地产地消的实践中对销售服务的改进顺应了市场需求,提高了自身的凝聚力。同样面临小生产和大市场矛盾的中国在农产品流通领域还缺乏相应的机制和实践,有必要以形成产地品牌和地方农业良性发展为目标,引导和鼓励实施共同销售合作组织的发育。As the core selling service of Japan Agricultural Cooperatives （JA）,the joint marketing mechanism realizes the market advantage of the selling of agricultural products,which will be of great significance for protecting the benefits of small scale producers and building local brands. In“localized production and localized consumption”,the improvement of selling service provided by JA meets the market requirement,and improves its own cohesive force. Facing the same conflict between small production and big market,there is the lack of corresponding mechanism and practice in China’s agricultural products circulation. And we should take the build of local brand and the sound development of local agricultural industry as the target,and guide and encourage the cultivation of the organization for joint marketing.

关 键 词：农产品 日本 农协 共同销售 地产地消 

分 类 号：F304.3[经济管理—产业经济]