大数据时代的公共关系战略  

The Public Relations Strategy of the Big Data Era

作　　者：杨旭[1] 褚云茂[1] 

机构地区：[1]东华大学,上海201620

出　　处：《上海管理科学》2015年第2期83-86,共4页Shanghai Management Science

摘　　要：进入21世纪,借助高性能的电脑和移动互联网络,大数据的运用变得越来越普及,并呈现出它无可替代的重要性,客观上已影响了人们社会生活的各个领域,以至人们开始意识到大数据时代的到来。不可否认大数据给我们提供了数不胜数的便捷,但也潜在一种对人类生活干扰的可怕危险性。文章探讨了如何辩证地认识大数据对组织形象管理和人类社会发展的作用,并对如何制定组织的公共关系战略原则提出了一些建设性的看法。Entering into the 21 century, with the help of high-performance computers and mobile internet, the use of Big Data is becoming increasingly popular and irreplaceable. It has affected every part of our lives, and people are beginning to recognize that the era of Big Data may have arrived. It is undeniable that Big Data provides numerous conveniences for us but it also has the potential to interfere negatively in people＇s lives. The article discusses how to understand dialectically that Big Data has a key impact on human development and social intervention. It also puts forward some constructive suggestions as to how to draw up strategic principles for PR professionals.

关 键 词：大数据时代 可怕性 有效性 公共关系原则 

分 类 号：C91[经济管理]