大学生“手机人”族群化趋势研究  

Research on Trend of Ethnic Groups of Phone Addict in University Students

作　　者：陈梅[1] 田书格[1] 陈琳[1] 张小红[1] 王荣[1] 葛涛[1] 

机构地区：[1]上海工程技术大学管理学院,上海201620

出　　处：《上海工程技术大学学报》2015年第1期86-90,共5页Journal of Shanghai University of Engineering Science

基　　金：上海市教委本科重点课程资助项目(A1-2602-14-0103);上海工程技术大学全英语教学资助项目(A1-0601-14-01030)

摘　　要：为探究大学生的手机使用情况,设计调查问卷对大学生手机上网情况进行调查.利用SPSS19.0软件对调研数据进行因子萃取、K-means聚类分析和独立样本T检验.研究表明,大学生"手机人"存在社交消遣族、即时通信族、智能搜索族、掌上游戏族、随心阅读族和便利APP族6个族群,且不同性别、不同年级的族群化趋势存在差异.In order to explore university students ＇ mobile phone usage,a questionnaire was designed to investigate the situation of college students who get access to Internet through phone. The SPSS19. 0 software was used to take factor analysis,K-means cluster extraction and independent sample T-test of the survey data. The results show that there are six ethnic groups of phone addict in university students,and they are group of social entertainment,instant messaging,intelligent search,handheld games,heart reading and convenient APP,and there are differences in the trend of ethnic group between different genders and different grades.

关 键 词：手机人 族群化 因子分析 聚类分析 

分 类 号：F273[经济管理—企业管理]