湖南省南岳衡山寿文化资源的旅游深度开发探索  

Exploration of Tourism Development of Nanyue Hengshan Mountain in Hunan Province Shou Cultural Resources

作　　者：杨载田[1,2] 谢兴[3] 冯雅芳[4] 张红艳 

机构地区：[1]湖南交通工程学院,湖南衡阳421009 [2]衡阳师范学院,湖南衡阳421008 [3]东莞职业技术学院,广东东莞523808 [4]嘉应学院,广东梅州514015

出　　处：《嘉应学院学报》2015年第2期79-81,共3页Journal of Jiaying University

基　　金：衡阳市社会科学基金重点项目(2010B009);衡阳市社科市情项目(2013B[Ⅱ]33)

摘　　要：素有"中华寿岳"盛誉的南岳衡山,在健康长寿成为人们普遍而强烈需求的当代,发展寿文化旅游优势明显,并正式推出了"中华寿岳,天下独寿"品牌.但为深度开发南岳衡山的寿文化旅游资源,必须加强寿文化的理论研究和实践活动,强化其生态环境的保护和建设,大力发展其养生长寿产品.The Nan Yue Hengshan Mountain enjoys ＂the longevity mountain＂ reputation. Tourism development vantages and longevity culture was officially launched with the ＂Chinese jugaku, it＇s the only life＂ brand. But the deep development of the Nan Yue Hengshan Mountain life culture tourism resources, we must strengthen ad- for the theoretical study and practice of longevity culture, strengthen the protection and construction of the ecological envi- ronment, and vigorously develop the health and longevity of the product.

关 键 词：南岳衡山 寿文化资源 旅游开发 

分 类 号：F592.7[经济管理—旅游管理]