学术期刊独立网站网络传播环境特征及其品牌拓展  

Characteristics of internet environment of sole websites of academic journals and its brand expansion strategy

作　　者：王明华[1] 沙勤[1] 顾凯[1] 程启厚[1] 

机构地区：[1]中国药科大学期刊编辑部,南京210009

出　　处：《编辑学报》2015年第2期112-115,共4页Acta Editologica

摘　　要：分析期刊独立网站建立的品牌意义,阐述学术期刊独立网站运营中所处的碎片化阅读、网站的普遍被侵权、网站出版内容空置等网络传播环境的特征,并就此从工作实践中总结出运用网络搜索技术、法律保护、OA出版等应对措施,从而进一步提出推进学术期刊独立网站建设策略。This paper makes an analysis of brand significance of sole websites of academic journals, explores the internet characteristics of fragment reading, websites infringement action and publication without content during the running of sole websites of academic journals. Finally the authors give some advice from the practice that technology of search engine, law protection, and OA publication should be put into practice, and propose some strategies of journal websites construction.

关 键 词：学术期刊 品牌建设 OA出版 搜索引擎 网站侵权行为 集群网站 

分 类 号：G230.7[文化科学] G237.5-F