畲族服饰图案在品牌与包装设计中的创新应用  

The Creative Application of Dress Patterns of She Minority in the Design of Brands and Packaging

作　　者：陈星海[1] 廖海进[1] 森文[2] 

机构地区：[1]浙江工业大学艺术学院 [2]云南艺术学院设计学院

出　　处：《民族艺术研究》2015年第2期139-142,共4页Ethnic Art Studies

基　　金：2012年云南省教育科学基金项目<"校地合作"艺术设计产学研创新成果转化研究>;编号:2012Y085

摘　　要：对畲族服饰图案在品牌与包装设计中的创新应用进行研究,论述了浙江景宁畲族传统服饰图案的文化内涵与主要特征,从形式结构、色彩特点和分类方式及其内容分析这四个方面分析了畲族传统服饰的代表——几何纹饰的设计特征。在此基础上,结合文献分析法,提出了品牌与包装设计中畲族几何纹饰创新应用的方法,并结合实际项目,探索了畲族几何纹饰像素化的应用方法。畲族服饰图案在品牌与包装设计中的创新应用研究,强调民族文化的传承与发扬,提倡设计师需要在真正理解民族图式艺术特点和文化背景的基础上,结合时代特征与现代设计方法,创造出具有民族文化内涵的、现代的品牌与包装设计。This article aims to research the creative application of She Minority＇s dress patterns in the design of brands and packaging and analyzes the unique design feature of She Minority＇s traditional dress - geomet- ric ornamentation from the four aspects of formal structure, color characteristics, classification methods and content analysis. The article suggests methods for the creative application of She Minority＇s geometric ornamentation in the design of brands and packaging with document analysis method and explores the application methods of pixelated patterns of She Minority＇s geometric ornamentation in projects. The research on creative application of She Minority＇s dress patterns in the design brands and packaging highlights the inheritance and promotion of national culture, and advocates that designers should design brands and packaging embodying ethnic cultural connotation with modern features and design methods based on their true understanding of artistic characteristics and cultural background of ethnic patterns.

关 键 词：畲族服饰图案 几何纹饰 品牌与包装设计 应用 

分 类 号：J523[艺术—艺术设计]