批发市场主导的蔬菜流通渠道的变革和创新  

Reform and Innovation of Wholesale-oriented Vegetable Circulation Channels

作　　者：王秀杰[1] 

机构地区：[1]中国社会科学院农村发展研究所

出　　处：《经济与管理研究》2015年第5期62-67,共6页Research on Economics and Management

摘　　要：中国的蔬菜流通渠道环节多、费用高,饱受诟病。为解决以上问题,近年来政府相关部门大力推进农超对接、合作社门店等直供直销"短渠道"模式,鼓励各类投资主体投资建设和改造农产品批发市场,并对批发市场收费做出限制性规定。在此背景下,有些批发市场面临着前所未有的竞争压力,他们在外部利润的吸引下,适应市场环境的变化,结合自身优势构建了蔬菜流通新渠道。本文介绍这种渠道模式并探求渠道创新的动因,比较新渠道与原有渠道的优劣势,并提出相关的政策建议。Complicated procedure and high expenditure traditional channels for vegetables＇ circulation and distribution are dedicated to promoting kinds of short-channel modes which as the farm-to-supermarket mode and specialty stores run by invest to construct and augment the wholesale markets for during vegetables＇ transaction have been haunted the in China. In order to find a solution, relevant departments are featured as direct supply to sale without resellers, such agricultural cooperatives, encouraging different entities to agricultural merchandise, and these departments also put restrictions to tolls charged by markets management. With the unprecedented competitive pressure in marketing and profits attraction ,some wholesale markets accommodate that change in commerce and launch the new channels for vegetables circulation associated with their existent advantage. This article introduces this channel model and explores the motivation of the channel innovation, compares the prons and cons of the new and traditional channel modes, and proposes relevant policy suggestions

关 键 词：批发市场 蔬菜 流通渠道 创新 

分 类 号：F323.8[经济管理—产业经济]