比较优势、品牌影响力与轿车产业产品线竞争  

Comparative Advantage,Brand Influence and Product Line Rivalry of China's Car Industry

作　　者：张倩肖[1] 董瀛飞[1] 

机构地区：[1]西安交通大学经济与金融学院

出　　处：《经济与管理研究》2015年第5期124-131,共8页Research on Economics and Management

基　　金：广东省自然科学基金项目"基于离散动态博弈结构模型的中国本土汽车企业自主品牌竞争力研究"(2014A030313610)

摘　　要：比较优势和品牌影响力是中国轿车产业产品线竞争格局形成的重要影响因素,并塑造着产品线竞争格局的发展前景。本文通过引入动态离散博弈模型,采用竞争行为数据,实证分析了各代表轿车企业的比较优势与品牌影响力。在需求不断升级的背景下,本土企业在小微市场的比较优势最强,在紧凑市场的品牌影响力最强,但在中大市场缺乏比较优势和品牌影响力。本土企业处于巩固紧凑市场的关键阶段,应知己知彼实施精品策略,继续发力紧凑市场,慎重对待中大市场。By constructing dynamic discrete games of incomplete information this paper analyzes the different market segments and heterogeneous enterprise embodied in car industry＇ s competition product line in China. In three market segments, enterprise of different capital types have different ＂ comparative advantage＂ and ＂ brand influence ＂, which manifest the product line extension and competition strategy. Finally, through analyzing and predicting product line competitive landscape, this paper provides policy suggestions to local companies＇ product line extension strategy and competitive strategy.

关 键 词：比较优势 品牌影响力 产品线竞争 动态离散博弈 

分 类 号：F42[经济管理—产业经济]