基于第二价竞拍的少数民族非物质文化遗产价值认知及影响因素研究  

Cognition and Influencing Factors of Ethnic Minorities Non-material Cultural Heritage Value Based on Second Price Sealed Auction

作　　者：葛慧玲[1] 焦扬[1] 傅丽芳[1] 

机构地区：[1]东北农业大学理学院,黑龙江哈尔滨150030

出　　处：《内蒙古民族大学学报（社会科学版）》2015年第2期1-6,共6页Journal of Inner Mongolia Minzu University：Social Sciences

基　　金：黑龙江省哲学社会科学研究规划青年项目:"基于第二价竞拍的少数民族非物质文化遗产价值对比及影响因素研究"(项目编号:13C013)

摘　　要：为了研究少数民族非物质文化遗产价值的公众认知,设计第二价竞拍试验获取受访者对少数民族非物质文化遗产承载物的支付意愿。选择朝鲜、蒙古、赫哲族的工艺品、食品、参观券共九件拍品进行竞拍。结果表明受访者对已经有一定程度了解的少数民族更有认知欲望。受访者普遍认为少数民族非物质文化遗产亟需保护,且不需要牺牲经济利益。通过Logit模型分析了受访者支付的影响因素,结果表现为少数民族非物质文化遗产保护重要性与支付意愿有正相关关系;少数民族受访者对支付意愿的正相关关系极为显著,非本省受访者的支付意愿高于本省受访者。In order to study the public perception of the value of ethnic minorities non-material cultural heritage,the second price sealed auction test was designed to acquire respondents’ WTP for empirical bearers of ethnic minorities non-material cultural heritage.The nine items of Chaoxian minority,Meng minority and Hezhe minority,including crafts,foods and admission tickets,were auctioned.The results showed that the respondents had more perceptive desire for ethnic minorities that they had a certain degree of understanding.The respondents generally agreed that ethnic minorities non-material cultural heritage are in need of urgent protection and no need to sacrifice economic interests.The influencing factors of WTP were analyzed by Logit model and the results showed that there was positive correlation between importance of ethnic minorities non-material cultural heritage protection and WTP.The positive correlation was extremely notable that respondents on WTP and non-Heilongjiang province respondents’ WTP was higher than that of Heilongjiang province respondents.

关 键 词：少数民族 非物质文化遗产 第二价竞拍 支付意愿 

分 类 号：F590[经济管理—旅游管理]