考虑新鲜度随时间变化的时鲜商品定价问题研究  

Pricing Problem Research for Fresh Seasonal Product Considering Freshness Changing with Time

作　　者：梁莎莎[1] 

机构地区：[1]合肥工业大学管理学院,合肥230009

出　　处：《科技和产业》2015年第4期57-60,65,共5页Science Technology and Industry

基　　金：国家自然科学基金项目(71171071);国家自然科学基金重点项目(71231004)

摘　　要：时鲜商品是人们生活的必需品,作为零售商的超市在生鲜食品定价上积极采取措施,以寻求最大利润。本文从四个方面出发考虑了:新鲜度随时间的连续变化、保鲜成本的投入对新鲜度衰减的影响、顾客对于商品新鲜度及价格的不同偏好以及新鲜度对顾客预期价格的影响。引入新鲜度均值、新鲜度敏感系数和价格敏感系数,设计预期价格与新鲜度的关联函数,建立零售商利润最大化的生鲜食品单一阶段定价模型,并首次将和声搜索算法应用于时鲜商品定价问题求解。Fresh Seasonal product is a necessity in people′s lives.As a retailer supermarket take active measures on fresh food pricing order to seek maximum profits.We consider,in the actual sales process,freshness changing continuously with time and how the fresh-keeping costs affect the freshness decay;customers have different preferences to freshness and price of products and freshness influence on customers＇ expected prices.We join the mean of freshness,sensitivity factor of freshness and price,create a function in which expected prices is associated with freshness,and the single-stage pricing model of fresh food for retailers profit maximization.We first use harmony search algorithm to solve the pricing problem of fresh seasonal product.

关 键 词：时鲜商品 新鲜度 定价 和声搜索算法 

分 类 号：F224.0[经济管理—国民经济]