产业化过程中的文化附加现象分析——以文化地产为例  

Analysis of Cultural Addictive Phenomenon in the Process of Industrialization: A Case Study of Cultural Estate

作　　者：陈炼[1] 杨世武[2] 

机构地区：[1]云南大学文化产业研究院,昆明650500 [2]曲靖师范学院学报编辑部,云南曲靖655011

出　　处：《曲靖师范学院学报》2015年第2期61-64,共4页Journal of Qujing Normal University

基　　金：教育部哲学社会科学研究课题"农村公共文化产品供给模式创新研究--兼论民族地区公共文化服务体系建设"(13YJA850009)

摘　　要：住房是现代人生存必不可少的必需品,其自身属性随社会发展不断发生变更。从中华人民共和国建国初期到1978年,城镇住房是作为政府投资建设配置给国家工作人员的非卖品。1978年的住房制度改革,住房完成了从配置品到商品的蜕变。住房作为房地产开发商提供给普通人的消费品,进入到市场竞争的行列,自然也要被当作营销的对象。在住房营销方面,开发商利用独特命名的方式,愈发注重打造自身楼盘的文化品牌,提升住房的文化附加值,而这些特定营销方式的形成是与时代环境息息相关,也可以说是国际国内社会力量共同催生的。The property of the house, the necessity for modern human being, has been changing since the change of Chinese political policy. From the establishment of the People＇s Republic of China to 1978, the house was built by the government, it could not be sold or bought and it could be distributed to state staff. The reform of housing policy in 1978 brought the house to the market and it could be sold and bought. The house has to be marketed when it is to be sold in the market. The estate companies always make use of typical naming to market their houses and they focus more and more on the cultural brand of their houses to increase the addictive value. The unique marketing methods are closely related to time and which is also shared by the national and international force.

关 键 词：文化地产 文化附加 产业化 

分 类 号：F299.23[经济管理—国民经济]