基于图片质性分析的太白山背包客旅游行为研究  

Research on Taibai Mountain Backpacks' Travel Behavior Based on the Qualitative Analysis of Images

作　　者：高艳[1] 赵振斌[1] 郭瑞斌[1] 褚玉杰[1] 

机构地区：[1]陕西师范大学旅游与环境学院,西安710119

出　　处：《河南科学》2015年第4期679-685,共7页Henan Science

基　　金：国家自然科学基金项目(41171126)

摘　　要：以太白山背包客在网络平台上发布的3193张图片作为分析素材,按照拍摄内容将图片分为人物类、景观类、场景类和特写类,借助于质性分析软件NVivo10.0,运用扎根理论将4类图片分别编码为:感知、旅游组织方式;旅游热点、自然风光;旅途生活、旅途行走等树节点.结果表明:背包客倾向于小团体方式出行,开心、累、艰难是其反映最强烈的感知;拔仙台和大爷海是极高的旅游热点区,其中,开发程度较低的南坡景点的热点等级整体要高于北坡;行走和生活是背包客旅途中极其重要的主题;背包客是自助性很强的群体,"积雪"等天气状况是其偏好的景色.The 3193 pictures that share on the network platform by Taibai Mountain backpacks were used asmaterial. The pictures can be divided into character,landscape,scenes and features based on shot content,using thegrounded theory with the software NVivo10.0. The four types pictures were coded as：perception,tourism organization;Tourist hot spots,natural scenery;Journey life,journey walking,etc. The results show that the backpackers tend tochoose clique way to travel;Feels of happy tired and hard are the most strong perception;Daye sea and Baxianplatfarm are the extremely high tourist hot spots,and the hot level of scenic spot in southern slope is higher thannorth slope;Walking and life are the extremely important themes of backpacking trip;Backpackers are a group ofstrong in-dependence;In addition,＂snow＂and other weather conditions are the preferences of the backpackers.

关 键 词：旅游行为 NVivo10.0 图片内容分析 太白山 

分 类 号：F590[经济管理—旅游管理]