我国女子排球职业联赛产品质量构成要素的研究——基于现场观众满意度的视角  

Component Elements of Product Quality of Professional League of Chinese Women Volleyball Based on Audience satisfaction

作　　者：于晓明[1] 许彩明[1] 

机构地区：[1]中国矿业大学体育学院,江苏徐州221116

出　　处：《体育成人教育学刊》2015年第2期84-87,共4页Journal of Sports Adult Education

摘　　要：从现场观众满意度的角度对我国女子排球职业联赛产品的质量进行了测评,并对我国女子排球职业联赛产品质量的构成要素进行了因子分析和命名。我国女子排球职业联赛产品质量因子主要有:"有形质量因子"、"保证质量因子"、"移情质量因子"、"管理质量因子"、"比赛结果质量因子"、"可靠性质量因子"、"竞赛表演质量因子"和"竞赛人员质量因子"。现场观众对我国女子排球职业联赛产品的"保证质量"、"移情质量"、"竞赛表演质量"的满意度不高,在联赛产品质量管理中这3个因子的质量水平有待提高。The paper rests the product quality of professional league of Chinese women Volleyball based on audience satifaction and analyses the component of product quality of professional league of Chinese women volleyball and names the elements. The research proposes that the quality elements of product of professional league of Chinese women volleyball include tangible quality element, quality guarantee element, empathy element, management quality element, competition result quality element, reliability quality element, competition performance quality element and competitor quality element. The audiences are not satisfied with the guarantee quality, empathy quality and competition performance quality, which need improvement.

关 键 词：女子排球 职业联赛 产品质量 满意度 

分 类 号：G80-05[文化科学—运动人体科学]