体育赛事评价办法研究:个案检验  

Evaluation of Sports Events: A Case Study

作　　者：杜梅[1] 王跃[1] 杨艳[1] 汪艳[1] 

机构地区：[1]华东理工大学体育经济理论研究所,上海200237

出　　处：《沈阳体育学院学报》2015年第2期6-12,共7页Journal of Shenyang Sport University

基　　金：2014年上海市体育决策咨询研究重点课题(TYJC-1407);华东理工大学探索研究基金

摘　　要：体育赛事是我国体育产业的重要组成部分,是带动体育消费的重要抓手,为科学合理地评价体育赛事的举办效果,以目标管理理论为基础,采用文献分析、专家论证等方法构建了4大维度13个子类别29项指标的三级指标体系。为验证本指标体系的有效性与可操作性,以2013年上海劳力士大师杯赛事为案例进行了检验。结果表明,采用本指标体系的评价结果符合专家的预期,本指标体系具备一定的参考价值。Sports events are an important component of Chinese sports industry and an important means to promote sports consumption. To evaluate the impacts of sports events scientifically,the authors developed a three-level evaluation system composed of 4 categories,13 sub-categories and 29 indicators on the theories of management by objectively using literature analysis and expert argumentation. 2013 Shanghai Rolex M asters w as then evaluated under the system to verify its effectiveness and feasibility. The results w ere found identical w ith the expectation of the experts,w hich show s that the evaluation system developed in this study is valuable in sports events evaluation.

关 键 词：体育赛事 评价 个案检验 

分 类 号：G80-053[文化科学—运动人体科学]