“三维”转换视角下的企业外介翻译  

Company Profile Translation under Three-dimensional Transformations

作　　者：王维平[1] 

机构地区：[1]浙江工商职业技术学院,浙江宁波315012

出　　处：《浙江工商职业技术学院学报》2015年第1期75-79,共5页Journal of Zhejiang Business Technology Institute

基　　金：2013年度浙江省教育厅科研项目"生态翻译学视阈下的企业外介英译研究"(编号Y201330013)阶段性研究成果

摘　　要：为占据更大的国际市场份额,企业往往通过网站开展对外推介,其译文问题颇多。企业外介翻译需要科学的应用翻译理论来指导。从生态翻译学"三维"转换视角分析和处理企业外介翻译,可提升企业形象和对外宣传效果。It has not been uncommon that Chinese companies advertise themselves overseas through internet to promote their products and increase their market share; however, there are various translation problems in English versions. Company profile translation calls for a scientific translation theory. Three-dimensional transformations can make English version better to promote company’s image and publicity as well.

关 键 词：生态翻译学 企业外介 “三维”转换 

分 类 号：H315.9[语言文字—英语]