集群式产业链升级背景下物流企业品牌竞争力提升研究——以佛山为例  

Developing Brand Competitiveness for Foshan Logistics Company——Take Foshan as an Example

作　　者：陈平[1] 

机构地区：[1]佛山职业技术学院工商管理系,广东佛山528137

出　　处：《物流工程与管理》2015年第3期13-15,共3页Logistics Engineering and Management

基　　金：广东省哲学社会科学"十二五"规划2013年项目"基于灰色预测理论的珠三角现代物流人力资源开发研究"(项目编号:GD13XGL04);佛山市哲学社会科学规划2013年项目"佛山集群式产业链形成与发展路径研究"(项目编号:2013-JG5)

摘　　要：集群式产业链升级背景下的物流企业品牌竞争力提升应该在产业集群理论、物流与品牌竞争力理念的指导下科学规划和创建,发挥区域集群效应,加快建设物联网,推动物流服务创新,加强物流企业品牌竞争力的基础性培育,从而提升物流企业品牌竞争力,推进集群式产业链升级。Research of developing brand competitiveness for logistics companies under the upgrading of cluster -type supply chain cannot separate with the guidance of Industrial Cluster Theory and Logistics and Brand Competitiveness Concept. Through the effort of the recent research,Region Constellation Effect could be brought into play;Internet of Things could be accelerated;Logistics Service Innovation could be motivated;related fundamentality education could be strengthen.Therefore to elevate brand comprehensive of logistics companies,promote the upgrading of cluster -type supply chain into higher level.

关 键 词：集群式产业链 品牌竞争力 发展现状 对策分析 

分 类 号：F253[经济管理—国民经济]