论百货店自营制  

On the Self-operation Mode of Department Stores

作　　者：张艳[1] 

机构地区：[1]北京财贸职业学院工商管理系,北京101101

出　　处：《首都经济贸易大学学报》2015年第3期58-63,共6页Journal of Capital University of Economics and Business

基　　金：北京市教育委员会人文社会科学研究计划面上项目"北京实体零售与网络零售商业模式的比较研究"(SM201451638001)

摘　　要：近年来电子零售业的爆发式增长使传统百货店面临严峻挑战。针对目前百货店主要实行的联营制是否应被自营制取代,理论界与实践界观点不一。基于对百货店自营制范畴的界定,发现"较高的业态弹性、较高的品牌弹性和中国市场的不平衡性"是制约百货店自营制发展的三大主要因素。为了摆脱这些因素的制约,百货店回归传统的自营制,必须加快自主品牌的建设。Traditional department stores are now faced up with challenges brought by the economic depression and explosive growth of e-retailing.Whether the joint-operation,as a mainstream,should be replaced by the self-op-eration is a dilemma for department stores.Depending on the definition of the self-operation mode,this paper propo-ses three restrictive factors：high format elasticity,high brand elasticity and China＇s unbalanced market.Therefore, department stores should cultivate their own brands to get rid of self-operation constrains.

关 键 词：百货店 自营制 自主品牌 

分 类 号：F724[经济管理—产业经济]