北京市定制商务班车乘客支付意愿研究  

A Study of Willingness-to-Pay on Subscription Bus Services in Beijing

作　　者：安健[1] 姚广铮[1] 孙玲[1] 张栋[2] 

机构地区：[1]北京交通发展研究中心城市交通运行仿真与决策支持北京市重点实验室,北京100073 [2]同济大学交通运输工程学院,上海200092

出　　处：《城市交通》2015年第2期63-71,共9页Urban Transport of China

基　　金：北京市自然科学基金青年科学基金项目"基于乘客感知的城市公共交通出行者选择行为机理研究"(9144032);国家重点基础研究发展计划项目"公交主导型大城市综合交通系统的实证研究"(2012CB725406)

摘　　要：生活水平的极大提升导致居民对出行品质期望更高,因此对出行疲劳缓解和在途时间有效利用的考虑在交通服务质量改善的研究及措施中愈加不可回避。基于北京市定制商务班车乘客支付意愿调查,首先分析定制商务班车的线路特征和客流特征。其次,对比研究出行者选乘定制商务班车前后服务特性的差距,特别关注长距离出行者对出行疲劳、无效在途时间减少的支付意愿。结果表明,乘客放弃原有出行方式选择定制商务班车与这一服务所带来的体能消耗、无效在途时间节省呈现较高相关性,乘客愿意支付远高于当前公交票价的费用用于上述两方面的改善。最后指出,如能对当前服务模式稍作调整,接受一定比例的非预订座位乘客,高水平公交服务的受众群体将更为广泛。Travel fatigue and the usability of travel time for secondary behavior has been regarded as im- portant and inevitable in both research and measures on the issue of transit service quality improvement, since higher expectations of quality from the passengers have been placed on their daily commuting. In this research, an SP survey performed on the Subscription Bus Service system in Beijing, aiming at investi- gating passengers＇ willingness-to-pay for high-quality transit service, is introduced, and improvement of service quality by features, such as energy expenditure saving, unusable commuting time saving, is ana- lyzed. Results showed that passengers＇ choice behavior of shifting from their original commuting modes to Subscription Bus Service for daily commuting is significantly correlated with the improvement of the two features mentioned above, and passengers would pay extra fees for those improvements. Furthermore, if unreserved service could be incorporated in the current operation, a lot more passengers would benefit from such a high-quality urban transit service initiative.

关 键 词：公共交通 定制商务班车 支付意愿 无效在途时间 体能消耗 北京 

分 类 号：U491.1[交通运输工程—交通运输规划与管理]