重大节事对旅游城市入境旅游的影响研究——以北京为例  

The Impact Studies of Mega-events for Tourism City on Inbound Tourism:A Case from Beijing

作　　者：曹广杰 王昕[1] 吴建峰[1,2] 

机构地区：[1]重庆师范大学地理与旅游学院 [2]重庆市高校GIS应用研究重点实验室,重庆401331

出　　处：《重庆师范大学学报（自然科学版）》2015年第3期160-165,共6页Journal of Chongqing Normal University:Natural Science

基　　金：国家自然科学基金(No.41202135);重庆市自然科学基金(No.cstc2012jjA80008)

摘　　要：重大节事作为促进旅游发展的一种方式是增加当地旅游人数的措施之一,同时也是旅游活动研究领域的重点问题。北京作为重要的国际旅游目的地城市,重大节事的举办对于北京入境旅游的影响有着不可忽视的作用。研究采用本底趋势线和月指数方法分析了北京奥运会、上海世博会和伦敦奥运会对北京入境旅游的影响。研究表明:(1)北京奥运会增加了北京在奥运会举办期间的入境旅游人数,同时也抑制了举办期前后的入境旅游人数;(2)上海世博会的举办在一定程度上为北京的入境旅游起到了积极的辐射作用;(3)伦敦奥运会举办后对北京入境旅游起到了一定的消极作用,但总体影响不大。As a way to promote the development of tourism, mega-events have been regarded as one of the measures to increase the number of local tourism. And mega-events are also a hot point in the field of tourism. As an important international tourist destina- tion city, mega-events for Beijing＇s inbound tourism also have the effect that cannot ignore. By using the tourism background trend- line and monthly index, the article analyzes the influence of the Beijing Olympic Games, the Shanghai World Expo and the London Olympic Games to Beijing＇s inbound tourism, and it is concluded that： （1）Beijing Olympic Games made contribution for Beijing＇s in- bound tourism, but it also inhibited the number of inbound tourism in before and after the hold period; （2）To a certain extent, the Shanghai World Expo had a positive travel radiation effect to Beijing inbound tourism; （3）After the London Olympic Games, Beijing entry tourism appeared certain negative effect, but the overall impact is not big.

关 键 词：重大节事 本底趋势线 入境旅游 北京 

分 类 号：F590.3[经济管理—旅游管理]