政府新媒体平台信任度影响因素研究——基于上海市9所高校的调查分析  

A Study on Government New Media Platform's Credibility:A Survey on Students from Nine Universities in Shanghai

作　　者：陈虹[1] 李明哲[1] 郑广嘉[1] 刘丛[2] 

机构地区：[1]华东师范大学传播学院 [2]上海交通大学人文艺术研究院

出　　处：《新闻与传播研究》2015年第4期36-45,126-127,共10页Journalism & Communication

摘　　要：政府新媒体平台的信任度是衡量政府电子政务执行情况和传播效果的重要指标,对政府新媒体平台的建构和发展及其对于舆情的影响力至关重要。本研究采用问卷调查方法,通过对上海市9所高校1717名大学生的抽样调查,分析大学生对政府新媒体平台信任状况以及可能影响其信任度的因素。With the rapid development of new media and growing new media users,the government's new media platforms have become an important channel for releasing government information.The current study surveyed 1800 students from 9 universities in Shanghai,and analyzed their trust in the government's new media platforms as well as its influencing factors.Results show:(1) Gender is an influencing factor.(2) The more an the interviewee places on interpersonal relations,politics and society in general,the more trust she places on government's new media platforms.(3) The more the interviewee uses government's new media platforms,the more trust she places in them.(4) The more satisfied an interviewee is with the government,the more she trusts government's new media platform.

关 键 词：政府新媒体 信任度 人际信任 媒介使用 

分 类 号：G206[文化科学—传播学]