基于大学生网络消费特征的营销对策分析  

The Analysis of Marketing Strategy Based on the Characteristics of College Students' Network Consumption

作　　者：陈淑武[1] 

机构地区：[1]长春金融高等专科学校实验中心,吉林长春130028

出　　处：《长春金融高等专科学校学报》2015年第2期92-96,共5页Journal of Changchun Finance College

摘　　要：大学生是社会中一个庞大的群体,具有一定的自主消费能力,同时追求时尚、张扬个性、与现代化的信息技术紧密联系。对网络时代大学生的消费特征进行分析,有助于企业针对大学生群体提出相应的网络营销对策,以推动电子商务企业的快速发展。Students are a large group in society with independent consumption ability. At the same time, they pursue fashion, personality and the modem information technology closely. Analyze the consumption characteristics of college students in network times helps the enterprise to the network marketing for the college students put forward corresponding countermeasures that promote the rapid development of e-commerce enterprises.

关 键 词：大学生群体 网络消费特征 电子商务 营销对策 

分 类 号：F724.6[经济管理—产业经济]