CUBS品牌质量战略研究  

CUBS Brand Quality Strategy

作　　者：刘晚玲[1] 范宏伟[1] 李朝阳[1] 

机构地区：[1]中山大学教育学院体育系,广东广州510275

出　　处：《吉林体育学院学报》2015年第2期29-32,共4页Journal of Jilin Sport University

基　　金：教育部人文社会科学研究一般项目(14YJC890002);高校基本科研业务费中山大学青年教师培育项目(13wkpy23)

摘　　要：采用文献资料法、专家访谈法和田野调查法,对大学生篮球超级联赛的赛事核心竞争力进行调查研究,打造联赛的品牌战略,为我国竞技篮球的教体结合发展方式的转变进行积极的探索和创新。研究结果显示:大学生篮球超级联赛在用先进篮球理念指导训练的实践中取得了初步的成效,全队的进攻质量较低,防守质量较高,运动员培养目标与实际培养效果仍然有一定差距;大学生篮球超级联赛的技术水平还不太稳定,得分、篮板球、助攻、抢断、减少失误等存在薄弱环节,战术运用还不够合理,攻击区域较为单一,对核心队员的依赖性强,整体水平仍然有待提高。By literature, expert interview and field researches, the text investigates the competitiveness of the basketball supper league match of university students,in which the brand strategy will be created,to explore the transformation of combining pattern on education and sports in athletic basketball. The study results show：preliminary effects obtained from practice of the basketball super league of university students with the guidance of advanced basketball training concept, the team offensive quality is lower while defensive quality is higher,for there is a gap between athletes training target and actual results. Technical levels are still un-stable, scoring, rebounding, assist, steal and reducing error are weak, tactics application are not justified, attack area is narrow and teams are more depended on core players ,the overall level of players still needs to be improved.

关 键 词：品牌质量战略 技术 战术 

分 类 号：G841[文化科学—体育训练]