商务智能技术在CRM上应用的研究  

Research of Business Intelligence Technology Applications on CRM

作　　者：杨静[1] 雷超[1] 

机构地区：[1]北京航空航天大学软件学院,北京100191

出　　处：《北京联合大学学报》2015年第2期47-50,共4页Journal of Beijing Union University

摘　　要：客户资源是企业获得生存和发展的一个重要因素。基于商务智能技术,首先讨论了商务智能技术在CRM上的应用分析;其次讨论了商务智能技术在CRM上应用流程的分析;最后从应用、行政、技术三个方面切入保证商务智能成功实施,从而提高企业对客户资源的管理。Customer resource is an important factor for the survival and development of enterprises. Based on business intelligence technology, this paper first discusses the application of business intelligence technology on CRM analysis; Secondly discusses the application process analysis of business intelligence technology on CRM; Finally, ensures the successful carrying out of business intelligence from the aspects of application, administration, and technology, thus improves the enterprise management of customer resources.

关 键 词：商务智能 CRM 数据仓库 OLAP 数据挖掘 

分 类 号：F713.36[经济管理—产业经济]