竞争环境中基于异质消费群体的再制造定价策略  

The Remanufactured Product Pricing Strategies Based on Heterogeneous Consumers under the Condition of Competition

作　　者：伍颖[1,2] 熊中楷[1] 

机构地区：[1]重庆大学经济与工商管理学院,重庆400044 [2]重庆科技学院管理学院,重庆401331

出　　处：《工业工程》2015年第2期34-40,共7页Industrial Engineering Journal

基　　金：国家自然科学基金资助项目(71271225)

摘　　要：针对竞争环境中制造商和再制造商应如何对再制造品定价的问题,建立基于消费者对新产品和再制造品异质需求的两周期模型,求出了制造商对新产品和再制造品采用单一化和差异化定价策略两种情况下制造商和再制造商的最优回收率和最优产品价格,并进行了比较。最后通过数值算例讨论了参数变化对制造商和再制造商的利润的影响。研究表明在单一化定价条件下,再制造品的价格更高,再制造品的总产量更大,制造商和再制造商的利润更高。这一结果说明即使面临再制造商的竞争,制造商采用单一化定价策略仍然优于采用差异化定价策略。Aiming at the pricing of the original equipment manufacturer （OEM） and the independent oper- ator （IO） on remanufaetured products in competitive environment, a two-period model was developed con- sidering consumers＇ heterogeneity of the demand for new and remanufactured products. The optimal collec- tion rate and optimal price were obtained and compared under the conditions that the OEM selling new products and remanufactured products with same price or different prices. Finally the effect of parameters on the profits of the OEM and the IO was discussed by numerical examples. The conclusions state that if the OEM sets uniform price for all products,the price of remanufactured products is higher and the quantity greater and the OEM and the IO make more profit. The results mean that even with the competition of the IO, the OEM setting uniform price for all products is better than setting different prices for new and reman- ufactured oroducts.

关 键 词：再制造 异质需求 定价策略 

分 类 号：F224[经济管理—国民经济]