基于服装商品属性之服装设计规划探究  

Exploration of the Fashion Design Planning Base on Clothing Commodity Attributes

作　　者：王家馨[1] 任丽惠[1] 

机构地区：[1]广东职业技术学院服装系

出　　处：《纺织导报》2015年第5期83-86,共4页China Textile Leader

摘　　要：服装兼有艺术和商品二重属性,时尚的快速性和不可预知性激化了这两种属性之间的矛盾。服装设计工作不再完全依赖设计师的个人创意,更多地需要理性分析时尚环境、核心设计要素、将服装设计量化及服装设计商业化等服装商品属性特征等关联,探讨服装设计的执行落点,对服装设计的规划进行指导作用,并且运用商品销售数据分析和终端商品规划体系指导设计,才能更好把握时尚服装设计的轨迹。Clothing has two attributes-art and commodity. The burgeoning and unpredictable characters of fashion intensified the conflict between these two attributes. Clothing design no longer depended on the designer＇s personal creativity, but more related to rational analysis of fashion environment, core design elements, clothing design commercialization and other clothing commodity attributes. It required more rational guidance on clothing design and data analysis to know the discipline of clothing design better.

关 键 词：服装 设计 商品属性 商品规划 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]