基于“钻石模型”分析的温州体育旅游产业发展研究  

Based on the Analysis of the “Diamond Model” of Wenzhou Sports Tourism Industry Development

作　　者：单继伟[1] 

机构地区：[1]浙江东方职业技术学院,浙江温州325011

出　　处：《浙江体育科学》2015年第3期36-39,共4页Zhejiang Sport Science

基　　金：温州市2014年科技计划项目(R20140086)

摘　　要：相比于发达城市,温州体育旅游发展较缓慢,文章以"钻石模型"为思路,从生产要素条件、国内需求条件、相关和支持产业以及企业的战略、结构和竞争状态、政府和机遇5个方面对体育旅游产业竞争力进行综合分析,并提出提升温州体育旅游产业竞争力的建议。Compared with the developed cities,Wenzhou sports tourism development is relatively slow,based on the idea of ＂diamond model＂,from the factors of production conditions,domestic demand conditions,related and supporting industries and enterprise strategy,structure and competition status,five aspects of government and opportunity to make a comprehensive analysis of sports tourism industry competitiveness,and give some advices to promote the competitiveness of the sports tourism industry in Wenzhou.

关 键 词：钻石模型 温州 体育旅游产业 

分 类 号：G80-05[文化科学—运动人体科学]