基于增强现实技术的移动广告应用设计与实现  

Design and Implementation Mobile Advertising Application Based on Augmented Reality Technology

作　　者：杨旺功[1] 陈玉华[1] 

机构地区：[1]北京印刷学院设计艺术学院,北京102600

出　　处：《北京印刷学院学报》2015年第2期36-38,共3页Journal of Beijing Institute of Graphic Communication

摘　　要：为解决传统增强现实应用的边界误差,及时为用户提供精准信息,采用无标记增强现实技术,设计了基于增强现实技术的广告应用系统。该系统可以有效地将广告信息传达给用户,引起消费者的兴趣,与增强现实系统和数据库管理交互,为用户提供更精准和多样化的信息。We design and implement mobile advertising application with the markerless augmented reality technology to slove boundary error of mobile advertising application based on augmented reality, and promptly provide precise information for user. The application can effectively convey advertising information to user, arouse user’s interest, interact with augmented reality service system and data base management system, and provide more precise and varieties of information.

关 键 词：增强现实 移动 广告 无标记 

分 类 号：TP391[自动化与计算机技术—计算机应用技术]