媒介革命中中医学传播窘境及其对策  

The Dilemma and Countermeasures of Traditional Chinese Medicine in New Media Revolution

作　　者：何裕民[1] 

机构地区：[1]上海中医药大学基础医学院,上海201203

出　　处：《医学与哲学（A）》2015年第5期86-89,92,共5页Medicine & Philosophy:Humanistic & Social Medicine Edition

基　　金：国家社会科学基金重点项目"中医文化核心价值体系及其现代转型研究";项目编号:12AZD094

摘　　要：20世纪60年代,加拿大著名学者麦克卢汉创立了媒介学说,并预言了媒介发展新趋势。随着近几十年科技的进步,互联网、新媒介已成为当今这个时代的世界性角色。在这样的时代背景下,中医学所面临的是走向断裂缺损,还是获得重生呢?目前,中医最大的危机是对当前危机的漠然!中医学的语言、文体、中医学界的默守陈规等更是造成中医(传统)向现代引渡的重重障碍。面对如此困境,中医人主动适应新媒介,放下学术精英身段,善于运用白话文新文体,以受众原则传播中医学及其思想,或许可以成为一条中医学成功转型的卓效之路!Media theory was found by Mcluhan, a Canadian famous scholar in 1960s, and predicted a new trend of media development. With the progress of science and technology, internet and new media have played a global roles currently. In the process of rebirth and destruction, Traditional Chinese Medicine （TCM） encounters indifference as its biggest crisis for development. In addition, language, style, keeping on old rules imped the extradition of TCM from tradition to modern times. Taking actions to adapt to the new media, communicating with people outside the academic hall, writing in vernacular, and sharing knowledge of TCM, may become a highly effective way for the successful transformation of TCM.

关 键 词：中医 新媒体 媒体传播 

分 类 号：R2-4[医药卫生—中医学]