基于收益管理的我国风景名胜区门票定价研究  

Study on the Tickets Pricing of China's Scenic Spots based on Revenue Management

作　　者：任萍[1] 

机构地区：[1]西南民族大学西南民族学院,四川成都610041

出　　处：《价格月刊》2015年第5期17-21,共5页

摘　　要：风景名胜区旅游产品具有准公共属性,其定价合理与否直接影响到旅游资源的利用效能以及广大人民群众的文化生活权益。我国景区门票定价在具体操作和政府管理上都存在一定问题,制约了产业发展,通过引入"收益管理定价方法",为我国景区门票定价提供了一条优化路径。Scemc area product has a quasi-public attribute, whether the reasonable tickets pricing or not will directly affect the utilization efficiency of tourism resources, also the rights and interests of people. There exist some problems in the specific operation and government management about ticket price of scenic spots in China, which are in urgent to reform, and this pa- per introduces “revenue management pricing method” to provide an optimal path.

关 键 词：收益管理 风景名胜区 门票定价 

分 类 号：F726[经济管理—产业经济]