基于SSM分析法的大连市入境旅游客源市场结构分析  

Analysis of Structure of Inbound Tourist in Dalian Based on SSM Method

作　　者：邹亮[1] 

机构地区：[1]辽宁对外经贸学院,辽宁大连116052

出　　处：《哈尔滨商业大学学报（社会科学版）》2015年第2期114-122,共9页Journal of Harbin University of Commerce:Social Science Edition

基　　金：辽宁对外经贸学院2014年度校级科研项目(2014XJLXYB008)

摘　　要：偏离—份额分析法(简称SSM)是考察区域经济结构的一种重要方法。通过SSM方法对2000年至2012年大连市入境旅游人数的分析,依据份额分量、结构偏离分量和竞争力偏离分量,对大连市各客源国或地区样本的分析,将大连市入境旅游市场划分为优势市场、潜力市场和弱势市场;并建议主抓重点市场、创新营销思路、加强软硬件建设、注重整体环境的塑造,来提升大连市国际旅游竞争能力。The shift -share analysis method （SSM） is an important method to inspect regional economic structure. Through the analysis of the data of Dalian＇s inbound tourist from 2000 to 2012 with SSM, and on the basis of the National growth effect, the industrial mix effect and the competition effect, the study carriesout specific analysis on sample the inbound tourists and regions of Dalian, and dividesthe inbound tourism market of Dalian to the advantage market, the development potential marketand the weak market. And in order to promote Dalian international tourism competition a- bility, it suggestsfocusing on key markets, innovating marketing ideas, strengthening the construction of hardware and software, and paying attention to build the overall environment.

关 键 词：偏离一份额分析法(SSM) 入境旅游 客源市场 结构大连 

分 类 号：F590.63[经济管理—旅游管理]