付费墙:《纽约时报》的数字化转型与美国报业的发展  

Paywall:Transformation of NYT and How American Newspapers Embrace the Digital Era

作　　者：陈宪奎[1] 刘玉书[1] 

机构地区：[1]中国社会科学院美国研究所

出　　处：《美国研究》2015年第2期112-131,7,共20页The Chinese Journal of American Studies

摘　　要：2011年3月《纽约时报》付费墙上线,它的在线计量收费模式改变了近十多年来报纸业绩下滑的局面,2014年其订阅收入首次超过了广告收入,这种变化引起美国报业界的广泛关注。建立付费墙后的《纽约时报》实现了数字化的多维度报道和自媒体的技术运用,改善了读者的体验,改变了新闻信息的消费习惯,在激烈的新闻传播竞争中取得了优势,为美国报业的转型发展开辟了一条新的道路。In March 2011,the New York Times(NYT) introduced a metered paywall that allowed readers to read a certain number of stories before having to pay.The launch of the NYTs metered model has gained success and drawn attention from American newspapers.Furthermore,based on the We Media technology and User Generate Content(UGC) strategy,the NYT brings to users impressive reading experiences and has changed the reading habits of their news audience.With successful transition from a traditional newspaper to a competitive digital publication,NYT shows a new way for the digital transformation of American newspapers.

关 键 词：美国社会与文化 媒体 新媒体 《纽约时报》 付费墙 数字化 

分 类 号：G219.712-F[文化科学—新闻学]