新媒体:社会风险放大的新型场域——基于技术与文化的视角  

New Media: a New Field of Amplification of Social Risk Based on the Perspective of Technology and Culture

作　　者：蒋晓丽[1] 邹霞[1] 

机构地区：[1]四川大学,成都610064

出　　处：《上海行政学院学报》2015年第3期88-95,共8页The Journal of Shanghai Administration Institute

基　　金：2014年度国家社科基金青年项目"新媒体环境下的科学传播研究"(项目编号:14CXW037)的阶段性成果

摘　　要：媒介天然具有"放大"潜能。相对传统媒体而言,新媒体技术及其创生文化所构建的新媒体环境,更是成了社会风险前所未有的放大场域。一方面,新媒体与风险扩散之间形成了高度的技术耦合,新媒体技术在风险扩散速度、扩散范围、感知渠道、体验效果、不确定性等方面大幅提升了风险放大的概率、加剧了其放大后果;另一方面,新媒体技术创生的文化进一步驱动了风险放大中的信息传播机制与社会反应机制,导致风险的非理性放大以及相关社会运动的激化,使得风险又衍生出其他更多的社会风险。Media is born with amplification potential. The new media technology and cuhure create a new field of amplification for the social risk unprecedentedly compared to the traditional media. On one hand, the new media coupled with the risk proliferation closely in technology, which improved the probability and exacerbated the consequences of the risk through increasing the spread speed, diffu- sion range, perceptual channels, experiencing effects and the uncertainty of the risk. On the other hand, the new media culture activates the mechanism of information communication and the social reaction which results in irrational amplification of risk and intensifying so- cial movements, and arouses other more social risks at the end.

关 键 词：新媒体 风险放大 技术耦合 文化驱动 

分 类 号：G219[文化科学—新闻学]