论图书馆为政府机构提供媒体舆情监察服务  

On the library media public opinion supervision services for government agencies

作　　者：刘崇民[1] 李凤环[1] 

机构地区：[1]国家图书馆,北京100081

出　　处：《学理论》2014年第23期137-139,共3页Theory Research

摘　　要：通过媒体舆情监察服务的实例,对重点事件或新闻热点进行跟踪,说明舆情监察工作的重要性。近年来,媒体监测已越来越成为企业市场和公关行为中不可分割的一部分。了解舆情可以帮助政府掌握主动权;深化媒体舆情挖掘,打造信息产品的质量。The paper through the example of the media public opinion supervision services, track the key eventsor news, show the importance of public opinion supervision. In recent years, media monitoring has become aninseparable part of enterprise marketing and PR activity. Understanding of public opinion can help the governmentto seize the initiative deepen the media public opinion mining, build quality of information products.

关 键 词：舆情 媒体监测 信息服务 图书馆 

分 类 号：G25[文化科学—图书馆学]