“山寨现象”在大学中的流行分析  

An Analyse on Popularity of “Shanzhai Phenomenon”in the University

作　　者：张梦娇 

机构地区：[1]江南大学马克思主义学院,江苏无锡214122

出　　处：《学理论》2015年第4期163-164,共2页Theory Research

摘　　要："山寨现象"是一种模仿品牌符号及模仿实物的社会现象,它从IT行业入手,并以一种草根文化赖以生存的姿态在社会上迅速流行起来,而今它已从经济领域延伸到文化、社会领域,成为一种典型的文化现象。大学生是社会中最先进的、最前卫的、最活跃的人群,在多种因素的共同影响下,山寨产品在大学中迅速走热,"山寨现象"在校园中衍生出了多种多样的版本,并对大学生的生活造成了一定的影响,同时就其山寨文化对主流文化的影响,大学生的态度也不尽相同,我们应该持一种严谨的态度来对待"山寨现象"。"Shanzhai phenomenon" is a kind of imitation brand symbol and imitate the real social phenomenon, which starts from the IT industry,with the attitude of a kind of grassroots culture survival in the society quickly became popular. Many fake products become more common in China,now IT to extend from the economy to culture, society and become a kind of typical cultural phenomenon. College students is the most advanced in the society,the most cutting-edge,the most active people,under the common influence of many factors,shanzhai products quickly go hot in the university,they derive a variety of versions and cause some influence to the life of college students. At the same time as the shanzhai culture influence on mainstream culture,the attitude of college students are also different,we should hold a rigorous attitude to treat"shanzhai phenomenon".

关 键 词：山寨现象 大学生 流行 

分 类 号：C913[经济管理]