漳州乡村民俗旅游资源开发  

Analysis the Present Situation and Strategy in Exploration of Zhangzhou Rural Folklore Custom Tourism Resources

作　　者：吕琼艺[1] 

机构地区：[1]厦门海洋职业技术学院,福建厦门361012

出　　处：《学理论》2015年第10期195-197,共3页Theory Research

摘　　要：针对漳州乡村民俗旅游资源开发现状及存在的问题,主要从开发模式的选择、精品旅游的设计、旅游资源的合作、旅游人才的培养等几个方面出发,深入挖掘区域乡村民俗旅游资源的开发,为漳州乡村民俗旅游的发展提供策略参考、以促进漳州市旅游业的发展。This paper aim at the present situation and problems exists in exploration of Zhangzhou rural folklore custom tourism resources.Explore from several aspects of the choice of the mode of development,design quality tourism products,tourism resources cooperation,the cultivation of tourism talents,etc. Digging deep into the development of folk tourism resources in rural areas,development strategy,provide reference to promote the tourism industry in Zhangzhou city for the development of Zhangzhou Rural Folklore Custom Tourism.

关 键 词：漳州 旅游开发 乡村民俗旅游乡村 民俗旅游资源 

分 类 号：C953[社会学—民族学]