基于层次分析法的我国国家软实力评价研究  

Research on the Evaluation of National Soft Power Based on AHP

作　　者：吴旺延[1] 周欢[1] 

机构地区：[1]西安财经学院管理学院,西安710100

出　　处：《价值工程》2015年第16期185-188,共4页Value Engineering

摘　　要：伴随着我国硬实力的不断增强,作为另一个衡量国家综合国力的重要指标——软实力,越来越成为各界热烈讨论的议题。本文从构建评价指标的视角,选取文化、政治、经济体制、生存环境和国家形象五个主要指标来衡量国家软实力,运用层次分析法,以定性和定量相结合的方法对国家软实力进行评价,得出各个指标的重要程度。明确我国建设软实力要重点加强的内容,对提高我国国家软实力具有借鉴意义。With the growing China＇s hard power, as another important index to measure the comprehensive national strength, soft power has become a hotly debated issue. From the perspective of constructing evaluation indexes, five factors of culture, politics, economy system, environment and national image are selected to measure the national soft power. The analytic hierarchy process （AHP） is used to evaluate the national soft power by combining qualitative with quantitative, then the importance of every index is concluded. The content that needs to strengthen of China＇s soft power is determined, and it has reference significance for improving China＇s soft power.

关 键 词：国家软实力 评价指标 层次分析法 

分 类 号：G124[文化科学]