“中国式”成长 《时代建筑》“品牌·价值·创意”高峰论坛综述  

Chinese-style Growing-up Report on Time+Architecture 'Brand,Value,Creativity' Forum

作　　者：徐洁[1,2] 丁晓莉[2] 

机构地区：[1]同济大学建筑与城市规划学院高密度人居环境生态与节能教育部重点实验室 [2]<时代建筑>杂志

出　　处：《时代建筑》2015年第1期164-166,共3页Time + Architecture

摘　　要：当建筑汇集了生态、经济和社会福祉,串联起人们与场所、城市的关系,品牌便因此成为了促进文化与经济转型、提升产品与服务、凸显创新与价值的催化剂。文章聚焦中国建筑品牌的成长价值,简要回顾了《时代建筑》杂志在2014年主办的"品牌·价值·创意"高峰论坛。When architecture gathers the ecology, economy and the social well-being, the relationships among people, place and cities have been created. Thus, the brand has become a catalyst to promote thetransformation of culture and economics, to improve the products and services, to emphasize innovation and value. The paper focuses on the value behind the growing-up experience of Chinese architectural design brand and gives a brief review of Time＋Architecture ＇Brand, Value, Creativity＇ Forum.

关 键 词：创意性定制 溢价价值 全球协同 转型 品牌基因 

分 类 号：F426.92[经济管理—产业经济]