城市体育文化品牌价值形成的多学科阐释  

Multidisciplinary Interpretation on the Formationof Brand Value of Urban Sports Culture

作　　者：郑祥荣[1] 邓壁娟[1] 

机构地区：[1]福建师范大学体育科学学院,福建福州350108

出　　处：《哈尔滨体育学院学报》2015年第2期1-5,共5页Journal of Harbin Sport University

基　　金：教育部人文社科青年基金项目(编号:12YJC880123);福建省教育科学"十二五"规划课题(编号:FJCCGJ12-087)

摘　　要：本文以体育文化对城市品牌建设促进为视角,结合文化价值、品牌形成、品牌价值管理等方面的理论知识,从经济学、管理学、文化学、休闲学等多学科角度探讨体育文化与城市品牌建设协同发展的有效形式,深入认识城市体育文化品牌价值形成的内在机制,为进一步有效、合理、长远的发展体育文化,以及更好地推动城市现代化、国际化、品牌化进程提供依据。Combining theories on culture value, brand building and brand value manage- ment, the thesis aims to promote sports culture as a way to build the city brand. The thesis, from various perspectives such as economics, management, eulturology, and leisure studies, etc. , discussed how to effectively coordinate the development of sports culture and city brand. It deepens the understanding on the internal mechanism of building urban sports cul- ture brand and also provides the basis on how to further develop sports culture effectively, reasonably and continuously and how to hasten the pace of city modernization, internalization and brandization.

关 键 词：城市体育 文化品牌 价值形成 多学科 

分 类 号：G80-05[文化科学—运动人体科学]