隐性亲和动机对社交互动期望确认度与心流体验关系的调节作用研究  

Moderating Effect of Social Networking Site Users' Implicit Affiliation Motivation on the Relationship Between Social Interaction Ties Expectation Confirmation and Flow Experience

作　　者：姜峰[1] 姜进章[1] 

机构地区：[1]上海交通大学媒体与设计学院,上海200240

出　　处：《上海交通大学学报（哲学社会科学版）》2015年第3期104-112,共9页Journal of Shanghai Jiao tong University(Philosophy and Social Sciences)

摘　　要：本研究对社交网站用户隐性亲和动机的调节作用进行探索性研究,采用多动机网格技术(MMG)和图片故事练习(PSE)测量社交网站用户的隐性亲和动机,并采用心流短量表FKS测量社交网站用户的心流体验。结果证明了社交网站用户的社交互动期望确认度能有效预测心流体验,另外MMG测量的隐性亲和动机都证明了其可以与社交互动期望确认度进行互动,并且调节社交网站用户的社交互动期望确认度与心流体验的关系,PSE方法的测量结果复证了此结果。This paper studied the moderating effect of social networking site users＇ implicit affiliation motivation. The Multi Motivation Grid Technology （MMG） and Picture Story Exercise （PSE） was used to measure social networking site users＇ implicit affiliation motivation, and Flow- Kurz-Skala （FKS） was used to measure flow experience. The results proved that the social networking site users＇ social interaction ties expectation confirmation can effectively predict the flow experience. In addition, the MMG score of the social networking site users＇ implicit affiliation motivation could interact with social interaction ties expectation confirmation, and moderate the relationship between social networking site users＇ social interaction ties expectation confirmation and flow experience. The PSE score verified once again the findings of this paper.

关 键 词：社交网站 隐性亲和动机 社交互动期望确认度 心流体验 

分 类 号：C912.1[经济管理] C912.6[社会学]