客户关系管理系统的设计与实现  

Design and Implementation of Customer Relationship Management System

作　　者：王晓莉[1] 王艳华[1] 郭战杰[2] WANG Xiao-li, WANG Yan-hua,GUO Zhan-jie （1 .Henan Information Engineering College, Zhengzhou 450000, China; 2.Zhengzhou Technical College, Zhengzhou 450000, China）

机构地区：[1]河南信息工程专修学院,河南郑州450000 [2]郑州职业技术学院,河南郑州450000

出　　处：《电脑知识与技术》2015年第3期129-130,137,共3页Computer Knowledge and Technology

摘　　要：经济全球化的今天，我国电子商务不断发展的同时，金融自由化浪潮随之兴起，各类企业均充分认识到客户是企业生存和发展的基础，改善客户和企业之间的关系是企业发展的必要条件。因此客户关系管理便成为当前企业发展的重要途径。该文将从相关客户信息管理的应用技术着手，结合所学的专业知识及相关的工程实践进行CRM的设计。The economic globalization, with the development of electronic commerce in China, along with the rise of financial liber- alization, various types of enterprise has been also fully aware that the client is the found ation of enterprise survival and develop- ment, improving the relationship between the client and the enterprise is a necessary condition for the development of enterprise. So CRM has become an important way for the development of enterprises. The paper focuses on the analysis and design of CRM, the system is mainly based on the technology of customer information management, combined with professional knowledge and en- gineering practice.

关 键 词：信息管理 客户关系 CRM 

分 类 号：TP311[自动化与计算机技术—计算机软件与理论;自动化与计算机技术—计算机科学与技术]