中国电影贸易出口影响因素的实证分析  

An Empirical Analysis on the Factors Impinging on Export Trade of China's Film

作　　者：段元萍[1] 王鑫鑫[1] 

机构地区：[1]上海理工大学管理学院,上海200093

出　　处：《西安财经学院学报》2015年第3期53-58,共6页Journal of Xi’an University of Finance & Economics

基　　金：上海市一流学科资助项目(S1205YLXK);上海市教育委员会科研创新项目(12YS103)

摘　　要：中国电影产品贸易出口基本处于起步阶段,电影贸易出口规模偏小,电影制作和营销手段落后,迫切需要研究影响中国电影贸易出口规模的因素。文章以1998—2012年中国对主要的17个贸易对象国的电影、音像制品的贸易出口数据为依据,建立针对电影贸易的引力模型,对数据进行多元线性回归分析,确定贸易对象国的经济规模(包括国内生产总值及人均国内生产总值)、中国与贸易对象国是否属于同一个文化圈以及文化影响力对中国电影贸易出口规模的影响最为显著。The export trade status of China＇s film is still in the initial stage. The scale ot export traoe ts pretty small, and the manufacturing technology and marketing method can＇t keep up with the pace of era. Under this circumstance, we need to study which factors impinging on export trade of China＇s film urgently. We take the film and video export trade data between China and 17 states and regions during 1998 -- 2012 as the samples and create a new trade gravity model especially for film trade and conduct a multiple linear regression analysis on the basis of these data. Eventually we find out the economic status of trade partners （including gross domestic product and per capita gross domestic product）, whether China and trade partners belong to the same cultural trade, and cultural influence are the most significant factors impinging on export trade of China＇s film.

关 键 词：文化贸易 中国电影贸易出口 引力模型 

分 类 号：F746.12[经济管理—国际贸易] J992.6[经济管理—产业经济]