黑龙江省冰雪旅游市场营销的策略  

Strategy on Heilongjiang ice snow tourism marketing

作　　者：孙晓[1] 

机构地区：[1]绥化学院经济管理学院,黑龙江绥化152061

出　　处：《冰雪运动》2014年第5期88-91,共4页China Winter Sports

基　　金：黑龙江省教育厅2012年度人文社会科学(指导)项目(12524143);绥化学院2012年人文社会科学研究资助项目(QR1201001)

摘　　要：黑龙江省具有得天独厚的冰雪资源,对于发展冰雪旅游具有良好的条件。对黑龙江省冰雪旅游市场现状进行了研究,发现不仅具有得天独厚冰雪资源优势,还有区位及交通、季节性等劣势,同时面对国内外市场竞争的挑战,进行清醒的分析有利于科学制定黑龙江省冰雪市场营销策略。根据黑龙江省冰雪旅游市场存在的问题,提出了产品、价格、促销和销售渠道营销组合策略,从而促进黑龙江省冰雪旅游市场进行更好的开发。Heilongjiang province has advantaged ice and snow resource,and good conditions for the development of ice and snow tourism. Study on the current situation of ice and snow tourism market in Heilongjiang province,found that not only the advantaged ice and snow resource,but also have the location and transportation,seasons and other disadvantages,at the same time,face with the challenge of national and international market competition,clear analysis is good for scientifically laying out the marketing strategy of ice and snow market in Heilongjiang province. According to the existing problems of the ice and snow tourism market in Heilongjiang province,put forward a strategy which is combined with products,price,promotion and channel of distribution,so as to promote the better development of ice and snow tourism market in Heilongjiang province .

关 键 词：冰雪旅游 市场营销 策略 

分 类 号：G80-052[文化科学—运动人体科学]