我国体育用品上市公司经营效率评价与分析  

Evaluation and Analysis on the Operational Efficiency of the Listed Companies of Sporting Productions in China

作　　者：杨光[1] 张庆来[1] 于秀艳[1] 

机构地区：[1]山东理工大学,山东淄博255000

出　　处：《首都体育学院学报》2015年第3期207-213,共7页Journal of Capital University of Physical Education and Sports

基　　金：国家体育总局体育哲学社会科学项目(2063SS14094);山东省教育厅高校人文社会科学发展计划(J13WG16)

摘　　要：基于因子分析法提取出体育用品上市公司经营过程的投入和产出因子,利用DEA-Malmquist方法对我国体育用品上市公司的经营效率及其动态变化进行评价分析。结果显示:探路者、动向、安踏和特步经营效率较好,李宁、裕元、美克等公司较差;体育用品上市公司经营效率与服装鞋类标杆上市公司有很大的差距,而且差距有进一步扩大趋势;体育用品上市公司经营效率逐年下降,Malmquist指数下降19%,综合技术效率下降18%;纯技术无效和规模无效是经营效率下降的原因。Based on factor analysis, the present study evaluated the efficiency and the dynamic trend with the DEA-Malmquist by extracting the input and output indexes of the listed companies of sporting productions in China. The results show that Toread, Kappa, Anta and Xtep are comparatively more efficient in operation, while Li-Ning, Yu Yuen, Meike are relatively less efficient. There is still a big gap, which al- so exhibits a tendency of broadening, between the Operational efficiency of the listed companies of sporting productions and that of the benchmarking listed companies in clothing and footwear. The operational effi- ciency of the listed companies of sporting productions has fallen year by year, with the Malmquist index falling by 19% and Crste by 18% ,which are attributable to the inefficient technique and scale.

关 键 词：体育用品 上市公司 经营效率DEA MALMQUIST指数 

分 类 号：G80-05[文化科学—运动人体科学]