基于线上线下融合的顺丰速运物流电商一体化发展模式探析  

Exploration on Development Pattern of Logistics and E-commerce Integration in S.F. Express Based on O2O

作　　者：孟爱华[1] 丁雪峰[1] 

机构地区：[1]三峡大学经济与管理学院,湖北宜昌443002

出　　处：《物流技术》2015年第8期37-39,50,共4页Logistics Technology

摘　　要：顺丰速运物流电商一体化发展模式是一种基于线上线下融合的新型O2O模式,目前该模式广受关注。通过对顺丰速运线上与线下实体的市场调研,在系统梳理相关文献的基础上,分析了顺丰速运O2O物流电商一体化发展模式的特点、动因,并对顺丰O2O物流电商一体化发展模式进行了评价与展望,希望能为企业在互联网经济时代的O2O创新活动提供一定参考和借鉴。In this paper, based on a market survey on S.F. Express business and a systematic study of literature, we discussed the characteris- tics and the motivation of the development pattern of logistics and e-commerce integration model based on O2O in the company, and put forward the evaluation and prospects of this new O2O mode, expecting to provide some reference to the related companies for the O2O innovation in the In- ternet economy era.

关 键 词：O2O 顺丰 物流电商一体化 发展模式 

分 类 号：F724.6[经济管理—产业经济] F274